CharlieMcConnell

I build websites, voice agents, and the systems underneath them.

Co-founder of MediaSphere Solutions. UCD Sports Scholar. Everything below is built and running.

See the work Get in touch

€1m+: revenue generated for home service businesses
50+: websites designed, built and shipped
19,315: calls answered by an agent I built

01 / The journey

From the phones at sixteen to my own agency.

Skip to the work

16years old when I started

100%of client acquisition, mine to run

150+leads a day, at full tilt

€10ka month within the first 60 days

01 · Aug 2021 – Feb 2022

Lifestyle & Fitness

Appointment Setter

My first job in the online world. Sixteen, on the phones in the lifestyle and fitness niche, learning how to turn a cold name into someone who actually wanted to buy.

Warmed and qualified inbound leads.
Gathered the detail the closer needed to win the call.
Tracked the numbers behind every conversation.
Kept the closers' calendars full.

02 · Apr 2022 – May 2023

Grace Interiors

Sales Manager

Setting taught me the front half of a sale. At Grace Interiors I took the whole thing, end to end, the company's complete client acquisition sitting on my desk.

Owned client acquisition from first touch to signed deal.
Set the appointments, then took the closing calls myself.
Gathered requirements and finalised deals.
Learned to carry a number, not just feed one.

03 · Aug – Dec 2024

Manna Drone Delivery

Intern

A change of side. At Manna, the Irish drone delivery company, I wasn't selling anything. The job was finding the manual, repetitive work in their operations and automating it so it ran on its own.

Found the repetitive manual steps in day-to-day operations.
Automated them into workflows that run without anyone touching them.
Saw how a drone delivery operation runs, up close.
Learned to build a process once and let it run.

04 · Oct 2024 – Mar 2025

MDMElite

Appointment Setter

I wanted to see selling done at real scale, so I joined one of the largest e-commerce operations going and got back on the phones, this time at serious volume.

Handled 150+ leads a day.
Sharpened through extra sales training and live feedback.
Helped onboard and level up other setters.
Saw first-hand how a real sales machine runs.

05 · Apr 2025 – Present

MediaSphere Solutions

Co-founder & Strategic Director

Then I stopped doing it for other people. MediaSphere is mine, the agency where I close the deals and build the systems that deliver them. Everything before this was the apprenticeship.

Closed for the agency myself from day one.
Scaled to €10k a month within the first 60 days.
Built the delivery: AI voice agents, CRM pipelines, automation.
Hired and trained closers so it runs without me.

16years old when I started

100%of client acquisition, mine to run

150+leads a day, at full tilt

€10ka month within the first 60 days

01 · Aug 2021 – Feb 2022

Lifestyle & Fitness

Appointment Setter

My first job in the online world. Sixteen, on the phones in the lifestyle and fitness niche, learning how to turn a cold name into someone who actually wanted to buy.

Warmed and qualified inbound leads.
Gathered the detail the closer needed to win the call.
Tracked the numbers behind every conversation.
Kept the closers' calendars full.

02 · Apr 2022 – May 2023

Grace Interiors

Sales Manager

Setting taught me the front half of a sale. At Grace Interiors I took the whole thing, end to end, the company's complete client acquisition sitting on my desk.

Owned client acquisition from first touch to signed deal.
Set the appointments, then took the closing calls myself.
Gathered requirements and finalised deals.
Learned to carry a number, not just feed one.

03 · Aug – Dec 2024

Manna Drone Delivery

Intern

A change of side. At Manna, the Irish drone delivery company, I wasn't selling anything. The job was finding the manual, repetitive work in their operations and automating it so it ran on its own.

Found the repetitive manual steps in day-to-day operations.
Automated them into workflows that run without anyone touching them.
Saw how a drone delivery operation runs, up close.
Learned to build a process once and let it run.

04 · Oct 2024 – Mar 2025

MDMElite

Appointment Setter

I wanted to see selling done at real scale, so I joined one of the largest e-commerce operations going and got back on the phones, this time at serious volume.

Handled 150+ leads a day.
Sharpened through extra sales training and live feedback.
Helped onboard and level up other setters.
Saw first-hand how a real sales machine runs.

05 · Apr 2025 – Present

MediaSphere Solutions

Co-founder & Strategic Director

Then I stopped doing it for other people. MediaSphere is mine, the agency where I close the deals and build the systems that deliver them. Everything before this was the apprenticeship.

Closed for the agency myself from day one.
Scaled to €10k a month within the first 60 days.
Built the delivery: AI voice agents, CRM pipelines, automation.
Hired and trained closers so it runs without me.

02 / Selected work

Things I've built.

Twelve builds, grouped by who they're for. Each card shows what it does. Open one to see it working.

For businesses05

One agent rings every new lead, one answers every call, and the rest keeps the diary full.

01 · Outbound voice agentLive

Zoey, the outbound caller

Rings every new lead for trades businesses, O'Meara Attic Solutions in particular, qualifies them and books the job in.

Calling a new lead00:00

ZOEY

Declan

Meta ad form · 1 min ago

Outbound · calls the lead

Calls every new lead within about 90 seconds
Quotes real prices, checks the timeline
Books the free inspection into the calendar

Retell AI · Twilio · GoHighLevel · Make

02 · Inbound voice agentLive since Sep 2025

Anna, the GP receptionist

Answers every call for Tullow Family Medical Centre, day and night, and queues each one for the team.

Practice closed · answering23:1400:00

ANNA

Caller

+353 ••• ••• 214

Inbound · takes the call

Answers day and night, including out of hours
Takes the name, date of birth and reason
Drops every call into the staff callback queue

Retell AI · Twilio SIP · Make · NocoDB

0calls answered by Anna in her first year

1,047

answered while the practice was closed

676 hours

of phone time handled

2 min 12 s

median call

Case study · Tullow Family Medical Centre

03 · Review automationBuilt

The review engine

Automated Google review replies for brands with a lot of locations, in each brand's own voice, with code deciding what gets posted.

Built for

StarbucksHard Rock CafeLeisureplex

Replies in each brand's own voice
A second model checks every draft
Anything serious goes to a person

Claude API · Google Business Profile · Supabase · Vercel

Sample review

Sarah K.

★★★★★ just now

Brilliant night bowling for my daughter's 10th. The staff couldn't do enough for us.

Response from the owner

…

What happens to it

01ReadClaude Haiku reads the stars, the topic and any hard flags
02DraftClaude Opus writes the reply in the brand's own voice
03CheckA second model looks for offers, promises, made-up facts or arguing
04DecideCode, not the AI, decides what happens next

This demo so far0 posted0 holding0 to a person

04 · Retention systemLive

The sauna system

Saunas are a growing trend in Ireland, and keeping them full is the hard part. This keeps bums on seats month on month.

Running now

saunas in Dublin

Every guest, every booking, handled without anyone lifting a finger.

On bookingSynced into the CRM
Day beforeFirst-visit welcome
Morning afterReview ask
Third visitMembership nudge
Six weeks quietWin-back
Quiet sessionSession fill

Bookings sync straight into the CRM
Five automations bring guests back
Running in 10 saunas in Dublin

GoHighLevel · Booking sync · Automations

05 · CMS productLive

CMC Web Editor

The CMS behind my client sites, so owners edit their own site and publish without waiting on me.

CMC Web EditorLive · v14

HeadlineSubline

Brand colour

Versions

v14Opening hours
v13New gallery photos

Summer bookings now open

Garden rooms, built to last. Book a free site visit.

Book a visit

Clients edit their own sites
Every publish saved as a version
Cookie-free analytics built in

Supabase · Next.js · Row-level security

For students03

Tools for the people who find college harder than it needs to be.

06 · Learning assistantIn daily use

UCD HQ

For students who need extra help with their learning, including students with learning disabilities.

UCD HQ · synced from Brightspace 4 min ago

Due Thursday · Exercise physiology

Lab report: energy systems in a 400 m sprint

Explain which energy systems your body uses in a 400 metre sprint, and why the mix changes as the race goes on. Use the class data from Week 3. About 1,200 words, due Thursday at 5pm.

It explains, plans and quizzes. It never does the work for you.

Syncs Brightspace every 20 minutes
Plain English, step by step, read aloud or quiz
Explains and plans, never does the work

Chrome extension · Brightspace · Claude

07 · Reference checkerBuilt

Refcheck

Checks every reference in an essay against the scholarly record before a lecturer does.

Refcheck · 4 references

Hopkins, W. et al. (2009) Progressive statistics for studies in sports medicine and exercise science. Medicine & Science in Sports & Exercise, 41(1), 3–12.
Gabbett, T. (2018) The training–injury prevention paradox: should athletes be training smarter and harder? British Journal of Sports Medicine, 50(5), 273–280.
Joyner, M. and Noakes, T. (2008) Endurance exercise performance: the physiology of champions. The Journal of Physiology, 586(1), 35–44.
Murphy, K. (2021) Cold water immersion and recovery in elite Irish rugby union players. Journal of Sports Recovery Science, 12(3), 44–51.

Checking every reference against the record…

Checks every reference against the record
Fixes wrong years, authors and pages
Catches references that don't exist

Crossref · OpenAlex · Semantic Scholar · Claude

KeenPass

UCD · 8 min bus

Mon to Fri digs with dinners

Stillorgan · €620 a month · hosted by Declan and Sinead

KeenPass

UCD · 12 min walk

Bright double near Belfield

Clonskeagh · €850 a month · hosted by Mary

Drag or tap

08 · Student housing appComing soon

Coming soon.

Roost, the Tinder for student accommodation in Ireland

Finding a room near college is brutal. Hosts post a spare room, students swipe, and when both are keen it's a match. Try swiping.

01Hosts post a spare room. Under Rent-a-Room Relief they can earn up to €14,000 a year tax free.
02Students swipe through rooms by college, budget and commute.
03Both keen? It's a match, and they book a viewing.

Web app · For students and hosts

For my own work04

The tools I built to run the business, and the ones I built for myself.

09 · Sales toolIn use

Lead Finder

My own sales machine: new company registrations in, a ranked list of people worth ringing out.

New registrations0 / 7 checked

Harbour Point Holdings LtdChecking web, search, listings…
Kilbride Tiling LtdRegistered 12 Sep
Northgate Consulting LtdRegistered 12 Sep
Doherty Electrical LtdRegistered 13 Sep
Moran Plumbing & Heating LtdRegistered 13 Sep
Cedar Lane Property LtdRegistered 14 Sep
Quinn's Café LtdRegistered 14 Sep

Top of the list

Looking for someone worth calling…

Sample run. Company names made up.

Reads every new company registration
Finds who has a number but no website
Ranks who to ring first, 0 to 100

Python · Brave Search · Jev · SQLite

10 · E-commerce brandCo-founded

EverShade

The family garden furniture brand, predominantly pergolas. I built the whole digital side.

evershade.ie

Point at it to scroll the site

Domain, DNS and business email
Funnel and storefront
Point at the site to scroll it

E-commerce · GoHighLevel · ZohoVisit the store

11 · Wearable softwarePersonal build

noop

An open-source WHOOP replacement I build for myself, validated strap against strap.

noop

Heart rate, overnight

bpm

noopWHOOP

Resting heart rate

58 / 57 WHOOP

Sleep staging

±6 min a stage

Trace is illustrative. Figures are from a real night wearing both straps.

Sleep staging within about 6 min of WHOOP
Resting heart rate 58 against WHOOP's 57
Streams live from the strap

Swift · Bluetooth · macOS

12 · Knowledge systemPersonal build

Coaching system, run on Obsidian

A linked knowledge base for coaching, so a full season of context is one click away. Drag the graph around.

Obsidian · graph viewDrag a node

Athletes, blocks, drills and sessions
Everything cross-referenced
A season of context in one click

Obsidian · Linked notes · Coaching

03 / Sites

Fifty-plus built. Eighteen live right now.

CMC Web Development is my own web studio: trades, clinics, venues and retail across Ireland, the UK and France. These are the ones live on their own domains today.

Asetica ClinicAesthetics clinic · aseticaclinic.comAesthetics clinicaseticaclinic.com 02

DrainCoDrainage, 24/7 · drainco.ieDrainage, 24/7drainco.ie 03

JSM Windows & DoorsWindows and doors · jsmwindowsanddoors.comWindows and doorsjsmwindowsanddoors.com 04

Main AttractionWedding and party trio · mainattraction.ieWedding and party triomainattraction.ie 05

The Cork PlumberPlumbing and heating · thecorkplumber.iePlumbing and heatingthecorkplumber.ie 06

CTS ToolsCar lifts · clonestoolstore.comCar liftsclonestoolstore.com 07

Tower Tree ServicesTree surgeons · towertree.ieTree surgeonstowertree.ie 08

ASJISports journalists' association · asji.euSports journalists' associationasji.eu 09

COB SecuritySecurity · conorobriensecurity.ieSecurityconorobriensecurity.ie 10

Sligo Bay SUPPaddleboarding · sligobaysup.iePaddleboardingsligobaysup.ie 11

Aoibheann WalshBridal hair and makeup · aoibheannwalsh.comBridal hair and makeupaoibheannwalsh.com 12

Madden Waste DisposalWaste removal · maddenrubbishremoval.comWaste removalmaddenrubbishremoval.com 13

RMC ElectricalElectrical contractor · rmcelectricalservices.ieElectrical contractorrmcelectricalservices.ie 14

Breen Agri & PlantPlant hire · breenagriplanthire.comPlant hirebreenagriplanthire.com 15

Simple SnagsSnag inspections · simple-snags.ieSnag inspectionssimple-snags.ie 16

EverShadePergolas · evershade.iePergolasevershade.ie 17

Ascension SoftwareSoftware · ascensionsoftware.siteSoftwareascensionsoftware.site 18

MediaSphere SolutionsAI growth agency · mediaspheresolutions.comAI growth agencymediaspheresolutions.com

How I work

Everything runs as a system.

A knowledge base in Obsidian. Claude agents doing real work in the background. Dashboards for the team. An SOP for anything done twice.

Voice & AI: Claude Code and the Claude API, Retell AI, Twilio
CRM & automation: GoHighLevel, Make.com
Web: Next.js, Vercel, Supabase
Growth: Google Ads, Meta Ads, GA4
Knowledge: Obsidian

Off the clock

Off the clock.

Rugby has run alongside everything on this page. The Junior Cup with St Michael's, Leinster at under-18 and under-19, then a year of senior rugby with Old Belvedere straight out of school. Now I'm on the UCD Sports Scholarship.

01Junior Cup, St Michael's
02Leinster U18 and U19
03A season of senior rugby, Old Belvedere
04UCD Sports Scholarship

Charlie carrying the ball for Old Belvedere — Old Belvedere, senior rugby

Charlie in a Leinster Rugby jersey with his family — Leinster Rugby

Charlie at the pyramids of Giza — Giza, Egypt

Golf is the off-season habit, and an ongoing hunt for the right gap wedge.

04 / Contact

Let's talk.

charliemcconnellwrk@gmail.com

LinkedIn Download CV

Right now

Second year, Sports & Exercise Management at UCD
Running MediaSphere Solutions
Building client sites through CMC Web Development
Open to internships, startups and grad programmes

Based in Dublin. Need a website? Same email.